The logo of Hydromar is expanded with an extra variant to use for smaller sizes. The brand style blends the traditional elements of the logo to create a square and an icon for mostly online purposes.
We decided to adapt the logo of Hydromar, because the visibility when using the logo in a small size wasn’t optimal. We also wanted to have an icon to use for several purposes. Therefore we created a square variant with an icon on top. The icon is based on the mark of the traditional logo by putting them together mirrored on each other. The colours and font are still the same as the traditional logo.
With the traditional and the square variant and the icon we have the possibility to show our brand optimal in all online and offline channels.
